Follow Us

Follow Us

Subscribe to our blog by email:

Enter your email address

Recent Tweets
7:35AM

The Past is Present

This just in! We can’t help but be surrounded by the past. And it’s not just a conclusion I came to during my slight obsession with AMC’s Mad Men (although that series most definitely helped spark the “out with the new, in with the old” mantra). Not only are we being nostalgic about memories/pop culture from the past, but we’re also nostalgic about memories we never had to begin with—more like idealistic views of the past we (might have) never lived. This nostalgia trend can be found in lots of different outlets nowadays…

Urban Development

Have you heard about the proposed Downtown Los Angeles streetcars? Streetcars shuffled Angelenos through Downtown years ago, and the revival to bring them back has begun. The Los Angeles Daily News reported “the new cars would be thoroughly modern, sleek and environmentally sound” but “nostalgia is their biggest emotional selling point.”

 

Clifton’s Cafeteria, the kitschy eatery that originally opened in 1931, is making a comeback. It’s getting a makeover, which is the perfect addition to Downtown LA’s Bringing Back Broadway Campaign.

Cocktail Culture


Classic cocktails can now be found all over Los Angeles—in fact, it’s the hip thing to drink. It’s common to find the classics, such as the Manhattan, the Mint Julep, and the Old Fashioned, on spirits menus all over (The Varnish especially hits high marks in this category.) AMC’s website now has a Mad Men Cocktail Guide –we are now both reintroduced to these classics and are able to order them without receiving that “What decade do you think this is?” stare.

Mint Julep from downtown LA's Seven GrandRetro Retail


Remember those 3-D View-Masters? If you thought your last View-Master experience would be looking through a dusty one that’s filled with photos from your trip to Disneyland as a five-year-old, then you haven’t heard of Image3D. Image3D allows you to upload your favorite pictures and create a reel that comes with your very own View-Master. I heard about this nostalgic treat from this LA Times article and immediately ordered one as a gift. It is fun to create, and clicking through your pictures makes you feel like a kid again -- nostalgia at its finest.

 

Personally, I absolutely love this trend. I fully support revitalizing our city and pop culture through our past, even if it’s a past that I wasn’t there for.

And I also support Mint Juleps and Martinis.

Jen Bardekoff manages digital media for Consensus Inc. accounts. She spends her weekends hosting fun, food-filled walking tours with Urban Food Crawl.

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: buy rolex phoenix
    Consensus Inc. - Blog - The Past is Present
  • Response
    Consensus Inc. - Blog - The Past is Present

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
« Good Old Days | Main | Whose Environment Are We Saving? »